Objectives
1. Increase brand visibility for agency and partners
2. Establish recurring media presence in national news
Strategy
1. Leveraging our network, editorial insights, and know-how, pitch article angle
2. Position Marko & partners as thought leaders
3. Co-shape article with editorial team
Results
1. Article on 11 digital and 3 print regional newspapers within Keskisuomalainen Group
2. Reach of 1.81 million
3. EMV (Estimated Media Value) of €210,000