How Strategic PR Created 1.8M Reach in Finland
- markoarpiainen
- Aug 25, 2025
- 1 min read
Visibility is the foundation of trust. For our leadership team, this strategic PR case shows what happens when strategy, relationships, and execution come together.
The objectives were clear:
Increase visibility for Co-Founder, Marko Arpiainen and partner network
Secure recurring media presence in national news
The strategy:
Leverage strong media relationships and editorial insight to pitch the right story angles
Position leadership and partners as thought leaders
Work hand in hand with editorial teams to shape content that resonates with readers
The results:
11 digital articles and 3 print features across Keskisuomalainen Group newspapers
A total reach of 1.81 million readers
Estimated Media Value (EMV) of €210,000
Example coverage: Keskisuomalainen article
From Kouvolan Sanomat to Hämeen Sanomat and Länsi-Savo, the story landed consistently across respected outlets with impact.
This experience is part of what shaped the vision for LVL UP LABZ; turning stories into measurable visibility.
Want to see how we can do it for your brand? Contact us here.
