Why Was LVL UP LABZ Founded?

People often ask me why LVL UP LABZ was created. The truth? Let’s talk about it.

Throughout my career I’ve had the chance to take on bigger and bigger challenges. Each one taught me something new about brand building, market entry, and what it really takes to stand out in a competitive industry. At some point I knew it was time to bring together a team I can not just trust but admire.

Special mention to our PR & Creative Partners, Thea, a PR wizard with unmatched experience in both Finland and Estonia, and Jari, an award-winning creative mind whose ideas never fail to inspire. Together, we share the same belief: brands deserve more than attention, they deserve real impact.

Over the years I also saw a pattern. Many brands entered new markets without the local insight, creative edge, or PR firepower to make a real impact. The difference is clear: those who combine strategy and execution see measurable results, and nothing gives me more joy than watching that happen.

That’s why LVL UP LABZ is here, and to stay.

We are a marketing, PR, and media agency with a sharp focus on iGaming in Finland and Estonia, while also supporting ambitious brands in other industries. Our mission is simple: we make brands impossible to ignore, guiding them through every step of the journey or focusing on the areas where we can make the most difference.

When you combine local expertise, bold creativity, and relentless execution, incredible things happen. That’s what we bring to the table.

Our Services

• Full market entry support in Finland and Estonia for iGaming – with our trusted partner network we cover everything from license applications to marketing strategy.

• Marketing Management – hands-on expertise in iGaming from strategy and budget planning to one-off campaigns, tailored to your needs.

• PR and Brand Building – powering your brand’s voice with media coverage that matters.

• Media Buying – securing the best placements, optimised to your budget.

• Strategic Partnerships – across key areas from sports to branded sports bars.

• Retention Management – CRM and VIP know-how to keep players engaged.

• Event Management – from exclusive VIP events to large-scale poker festivals.

• Content – from translations to unforgettable campaigns and ads.

This is just the beginning.

See all our services here.